Services — Softlane Studio

Everything you need to be found, chosen and remembered.

Eight services that work well alone and even better together. Choose what fits your business today and add more as you grow.

Search and discovery

Google Business Profile

Show up on Google Maps and in “near me” searches when local customers are ready to visit or call.

  • Profile setup, cleanup and verification help
  • Weekly posts, offers and photo updates
  • Review requests and replies
  • Monthly calls, directions and search reports
Good for: shops, clinics, restaurants and local services
Search and discovery

SEO

Grow steady, organic traffic by making your website easier to find and more useful on Google.

  • Website audit and technical fixes
  • Keyword research and content plan
  • On-page optimization and blog writing
  • Link building and monthly ranking reports
Good for: businesses that want long-term traffic
Search and discovery

GEO

Generative engine optimization helps AI tools like ChatGPT, Gemini and Perplexity understand and recommend your brand.

  • Brand and entity clean-up across the web
  • Content written to be quoted by AI answers
  • Mentions on trusted sites and directories
  • Regular checks of how AI tools describe you
Good for: brands that want to stand out in AI answers
Search and discovery

AEO

Answer engine optimization puts your page forward as the direct answer to customer questions.

  • Question research from real searches
  • FAQ pages and short, direct answers
  • Schema markup for rich results
  • Voice search and featured snippet focus
Good for: service businesses with lots of customer questions
Social and content

Social media marketing

Stay visible and consistent with content your audience actually wants to follow.

  • Monthly content calendar
  • Post and carousel design
  • Scheduling, captions and hashtags
  • Community replies and growth reports
Good for: brands building trust and repeat customers
Social and content

Video editing

Turn raw footage into polished videos that hold attention on every platform.

  • Reels, shorts and ad edits
  • Captions, music and sound clean-up
  • Brand colours, intros and end cards
  • Versions sized for each platform
Good for: creators, jewellers, cafes and product brands
Paid growth

Google Ads

Reach people who are searching for exactly what you offer, right when they need it.

  • Account setup and conversion tracking
  • Search, display and local campaigns
  • Ad copy and landing page advice
  • Weekly optimization and clear reporting
Good for: businesses that want leads quickly
Paid growth

Performance marketing

Paid campaigns across channels, planned around your cost per lead or sale.

  • Goal and budget planning
  • Campaigns on Google and social platforms
  • Creative testing and audience refinement
  • Cost per result tracking and scaling
Good for: growing brands with clear sales goals

Popular ways to combine

Not sure where to start? These mixes work well for most businesses.

Local visibility

Be the first name nearby customers see and trust.

Google Business ProfileSEOSocial media

Found by AI

Be the answer people and AI tools give.

GEOAEOSEO

Fast growth

Turn attention into leads and sales sooner.

Google AdsPerformanceVideo editing

Not sure which service you need?

Tell us about your business and we’ll suggest a simple starting point, with no pressure.

Email hello@example.com
© 2026 Softlane StudioMade with care, in warm tones